The Investment that Consistently Beats Wall Street

Gather around children, Uncle Murray has a story for you.

Oh the investment? We’ll get to that in a just a second.

Sit up straight, and I need laser eye contact from all of you. Good.

Everyone please step into the time machine with me, because we’re going back to the year 1778.

We’re looking at a fat, wrinkly old man with flowing gray hair and spectacles he was famous for wearing. That’s right, it’s good ol’ Benny Franklin.

One of the most BADASS people to ever walk this earth.

But anyway, he’s sitting at his kitchen table opening a letter. The letter is from the town of Franklin Massachusetts, named after Benjamin Franklin himself. The town very politely requested a donation from him to fund a bell for the church steeple.

Franklin had an amused look on his face, and calmly responded:

“Here enclosed is the money for the bell. However, may I suggest the money instead be used to purchase books for the people of Franklin, as I much prefer sense to sound

Beautiful words Ben. And with that, the first public library in the United States was born. It’s still right there in Franklin Massachusetts today.

So why am I telling you this story? Because Ben hit on the #1 investment you can ever make.


In yourself.


In your own sense.


People are far too willing to invest in anything but themselves. They buy nice cars, TV’s, boats.

(On black Friday, people literally save their money, wait outside for 24+ hours, so they can save money on a television that will only make them STUPIDER. It’s really sad to watch. The average American spends five hours a day watching television. Five fvcking hours. Are you kidding me? You have one chance to live this life and you’re going to spend it watching other people on a screen? Getting off topic, but I had to blow off some steam there.)

Tattoo this phrase into the back of your skull: “Everything gets better when you get better

When you improve as a person, you expand your opportunities and capabilities exponentially.

That means instead of buying expensive clothes or jewelry, buy a book. It’s a lot cheaper, it’s of more use to you, and the knowledge stays with you forever.

Go to conferences, find or even hire mentors if you have to. It’s well worth the small price. Self-investment always comes back to pay off and then some.

Not saying you shouldn’t indulge yourself in some nice things. I’m all for that. You’re successful? Buy that Porsche. You earned it. But nice things shouldn’t be your primary focus. Your personal growth should be what drives you, not external goods that can never fulfill you. Internal>external. Every time.

In whatever field you’re passionate about, there have been pioneers before you who have poured all their wisdom into these things called books. The most successful badass people to ever live on the Earth have given us their best advice and secrets on leading a fulfilling life. Don’t we have a few hours to see what they have to say?

I mean in the end it’s your call, whether you want to grow into the best version of yourself or not. I know I do.

The great Issac Newton once coined the phrase: “Stand on the shoulders of giants”

Piggy back off the advice that these all time greats have shared in their books. It’s the reason they wrote them. They want us to build on their life’s work. It’s made easy for us.

To get you started I want to share some of my favorite books I’ve read and highly recommend you read as well:

Biographies: Alexander The Great, Elon Musk, Ben Franklin, Steve Jobs

Success/Self-Development: Think and Grow Rich, Psycho Cybernetics, The Power of Now, No B.s. Wealth Attraction in the New Economy, and The 7 Habits of Highly Effective People

All of these books were life changing for me. Pick up any of these and it will immediately put you ahead of most people.

Take action on this boss,



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